Forecast Advertising is a two decade old, Mumbai based, INS accredited advertising agency. We have earned the reputation of a full service, integrated and trustworthy creative communication house. Led by Ganesh Shanbhag, Principal Founder & Lead Business Strategist, Team Forecast consists of professionals coming from highly multi-faceted backgrounds, brimming with fresh and clutter-breaking ideas.
With an integrated model on branding, designing and media services we deliver IDEAS FROM THE FUTURE – ideas that sell your products and build their brand value over a period of time.
Marketing today is undergoing a paradigm shift – from traditionally being a ‘pay to play’ model where large companies could get away without actually engaging their clients. The true democratization of content and opinions started by the internet has been fast forwarded by the explosive growth of social media. This is the first time that smaller companies without the bottomless marketing budgets can actually look at going head to head with competitors. The traditional ‘smoke and mirrors’ approach will no longer work when consumers have access to both the media and the networks to make themselves heard.
Sometime in the near future we’ll access our TV, internet, phone, radio, music, photos, videos and more through a single appliance of our choice. The companies that understand this and the coming change in how people use technologies to gather information and make decisions will be the ones who succeed.