Launched in August 2011, PSF is India’s biggest online fashion brand, which services over 1000 cities monthly as against most offline retail fashion brands, which service only 75 cities. PSF now delivers close to 500,000 units to its customers every month. PSF’s mission is to democratize fashion in India. The brand targets style conscious men & women between the age of 20-29 years, in India. The target segment has a high level of fashion awareness through TV, Internet and Movies and wants Fresh Fashion every day.
With a fan following of over 5 million on Facebook, PSF.com has created benchmarks in the online fashion industry. It was rated as one of the 5 top start-ups to watch out for by Forbes, for revolutionizing e-commerce industry. Amongst fashion brands, PSF has one of the highest social engagements on Facebook and has been ranked as one of the top 20 fashion brands in the world (As per Stylophane). The brand was awarded “Web-only Brand of the Year” in 2014 by eTailing India.
The company has built its business around the Fast Fashion Model on the lines of leading global peers. The talented team of in house designers hand-picked from the top design institutes operates on high agility to curate fresh and new designs on an everyday basis. The team drives its inspiration by real-time research and analytics on latest fashion trends running in the global fashion markets. This model operates by keeping the online store exciting with Fresh Fashion merchandise showcased daily.